InfoSearch’s market assessment provides insights into your brand and your relative place in the market. Learn unaided and aided awareness, gamers’ attentiveness to media campaigns, and the perceived reputation and directional trends of each casino in your market, including yours.
Among all gamers in the market – including those who have not visited your casino – find out each casino’s market share based on gaming hours and on gaming budget, as well as the prevalence of club memberships at each property. We analyze differences by key demographics and gaming behaviors, so you know where the opportunities are.
Whether you – or a market competitor – are opening a new casino, undergoing a major construction project, or closing an unprofitable venue, our market assessment will help you know how these developments will impact your property. Know in advance and be prepared.
We provide both big-picture and in-the-trenches data on your market, and use both types of data to make strategic recommendations. We know where and how to dig to get you the information you need. Presentations from our experts help you make the big decisions that yield even bigger results.
Market assessments are meticulously tailored for your specific market.
In-depth analysis of the market reveals untapped potential.
Executive presentations highlight results, trends, and opportunities.
Results are analyzed by key demographics and gaming characteristics.
Multiple waves of market assessments uncover important market trends.
Your data is safe and secure. We’ll never share your information with anyone.
Customer Satisfaction
Customer Retention
Complaint Management System
Active Members
Inactive Members
Hosted Players
Employee Engagement
New Hires / Transfers
Exiting Employees
Market Share / Wallet Share
Market Trends
Market Opportunities